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Before diving into apartment listings or rental websites, it’s important to ask yourself one key question: how much rent can I afford? A common starting point is the 30% rule, which recommends spending no more than 30% of your gross monthly income on rent. While this is a helpful guideline, it doesn’t fit everyone’s situation. Your actual rent affordability depends on several factors—your total income, monthly bills, debt obligations, lifestyle choices, and most importantly, the cost of living in your city.