Marfione Guitars

The story of Marfione Guitars began with a lifelong love of classical guitar and a desire to preserve its rich heritage. Founder Chuck Marfione spent years mastering the art of luthiery, learning from master builders and traveling to study historic instruments. In Morganton, he opened a modest workshop that quickly became a gathering place for players seeking authentic, well‑crafted guitars. Over time, the shop evolved from selling pre‑made instruments to offering custom builds and collaborative projects that push the boundaries of design. Partnerships with renowned makers like Kremona have enriched the product line, blending traditional techniques with modern materials. Throughout this journey, Chuck has remained focused on serving musicians with honesty, attention to detail, and a commitment to excellence.

The brand’s philosophy centers on empowering players to choose instruments that resonate with their unique style and sound. Marfione Guitars invests in education through articles, workshops, and hands‑on demonstrations that demystify the craft. The shop’s reputation is built on repeat customers who praise the meticulous craftsmanship and personalized service. Each guitar that leaves the bench carries the legacy of classical tradition and the innovation of contemporary design. Marfione’s dedication to quality extends beyond the instrument to include comprehensive care services that prolong the life of every guitar. Today, the business continues to grow, guided by the same principles that started the journey: passion, precision, and a deep respect for the art of the nylon‑string guitar.