About Us

77 Diamonds Ltd has been a trusted name in fine jewellery since 2000, renowned for its commitment to exceptional craftsmanship and ethical sourcing. Our extensive portfolio of premium diamonds and precious metals spans timeless classics to contemporary masterpieces, ensuring every customer finds a piece that resonates with their unique style.
In the heart of Geneva, our flagship showroom offers an intimate and luxurious environment where expert consultants guide you through every step of the buying journey. Whether you are searching for a radiant engagement ring or a bespoke necklace, our dedicated team provides personalised attention, combining market insight with artistic flair.
Our Geneva location is more than a retail space; it is an experience curated to celebrate love, achievement, and individuality. From the moment you enter, you are enveloped in the elegance of our curated collections, each meticulously selected to reflect the pinnacle of quality and design.
Beyond the sale, 77 Diamonds stands by its promise of lasting excellence. We offer comprehensive aftersales support, including routine maintenance, professional cleaning, and bespoke repair services, ensuring your treasured pieces remain flawless for generations.