About Us

77 Diamonds is a premier international destination for bespoke, handcrafted engagement rings and fine jewelry, evolved from an online retailer to an established global brand. Driven by customer stories and employee passion, the company creates timeless pieces through personalized service across multiple channels—an award-winning design website, international showrooms in Frankfurt, Berlin, and Munich, and the legendary Mayfair studio. With a commitment to finest craftsmanship, fair pricing, honest advice, and conflict-free sourcing, 77 Diamonds offers unrivaled access to the world's most exceptional diamonds and gemstones, customizing each piece to reflect individual visions and celebrate life's most meaningful moments.