77 Diamonds London

Located in the heart of Mayfair, London, we are a luxury jeweller with a simple aim: To bring simplicity, clarity, choice and value to the diamond engagement ring and jewellery buying process. With unrivalled, direct access to over 80% of the world's finest polished diamonds, we deliver delicately crafted, high quality engagement, eternity and wedding rings as well as earrings, bracelets and necklace - taking design inspiration from a variety of genres from modern through to classic and vintage. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage going back four generations.