FOR OVER 35 YEARS, ALOE UP HAS DEFINED THE FIELD OF LUXURY SUN AND SKIN CARE We base all of our products with pure Aloe Vera Gel and continually update and enhance our formulas to keep Aloe Up safe for our customers as well as their environments. We pride ourselves in creating the most comfortable, clean, and effective sunscreen available. OUR MAIN INGREDIENT - PURE ALOE VERA GEL Most people know a little about Aloe Vera Gel, but not the whole story. We know it’s good for you, natural and helps with burns. How many times have you come back from the beach with a bad sunburn — then, someone finds an Aloe Vera Leaf, breaks it open and rubs the gel on your burn? Feels better, right? WHY ALOE? Over the last 35 years we have been asked the same question over and over, “why does Aloe Up work and feel so much better than other brands?” Our answer is always the same — “It’s the aloe vera.” Most sunscreens and moisturizers are based with water or mineral oil and manufacturers may put a drop or two of aloe vera in their formulas, but drop or two won’t do the trick, you must put in at least 20% by volume of pure aloe vera to get the true benefits of aloe. Aloe Up uses at least 35%, which is the highest in the industry.