Union Bay Risk Advisors LLC was founded by experienced insurance and technology veterans who believed there was a need for simple, straightforward insurance consultation and advice, delivered in a simple interview format. At Union Bay, we know that insurance can be intimidating and impenetrable, but the risks of getting it wrong are high, so we developed a better way! We are based in Princeton, New Jersey, but our founders also have a long connection with the Upper Peninsula of Michigan, a beautiful and scenic area of the Midwest that has seen massive job losses as mines and mills in the area closed for good. A talented and dedicated workforce needed to be connected via technology to the wider economy, and Union Bay is a way to do that. We are proud to offer good jobs with full benefits to the people of Ontonagon County, Michigan, and expect to be growing more American jobs there in the future.