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Writing Your Description In The Business Directory

This is the feature that allows you to tell internet users on the directories and search engines what your business is all about. You have the freedom to be creative and set a catchy piece, where the goal is to win customers over and get them to click through to your site, or pick up the phone and give you a call. The basic information- the company name, address, operation hours, phone number, acceptable payments- all that information is submitted on other sections of the listing, so you don’t need to repeat it here. Besides, there is usually a limit on the number of characters you can use, and you don't want to waste them. Here is how too about the description in your business directory Ireland listing:

• Follow the set guidelines
This is a bare minimum. Stick to the rules of the directory on which you're posting the description. These can vary, but generally include aspects like: don't add links, or display offensive content - the harassing kind, obscene, violence, profanity, and other kinds of explicit content, and don't add content which promotes the sale of illegal merchandise. You are also required to be honest. Do not provide any information that may mislead the readers about the products and services you offer. Be upfront, focusing on content that will enable consumers get a deeper understanding about your business. This can include your products, mission of the business, and even some history about it.

• Optimizing your description
What separates you from your competitors? Add this information here. You can also add keywords that are relevant to your business to boost the ranking in the search results- but don’t stuff the description with keywords. It should read naturally. Your main target here is the internet user. In the same breath, don't use ALL CAPS. No one wants to feel like you’re shouting at them. Note that special offers and sales pitches- like "30% off"- don’t go here. The directories have a different feature where you can include these. In addition, be sure to mention your city/service area in the description. This is for local SEO.
Note that in the search results, the description gets cut off- the reader will need to expand the listing or click through to the profile to read the rest of it. It is therefore vital that you more the most important information towards the front part of the description. Don't spam. Use different descriptions for different business listings- so don’t go copy-pasting one description everywhere. It would be doing yourself a disservice. It’s recommended that you keep the different descriptions in a separate spreadsheet, where you can track them. That way, whenever you want to make a change, you can refer back to where you had posted it.

• Character limits
The description doesn’t allow you to write an essay. It's meant to be short and sweet. You can have a limit- like 750 characters, so you’ll need to be careful with how you use it. It's just like when you were creating the meta-title for your website. The limit is with good reason. You want to create a description that will grab the reader's attention, but not so much information that you overwhelm them and turn them away.

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