Mike brings over 10 years of insights-driven consulting experience: using data to transform brand strategy, marketing communication efforts, and portfolio architecture for some of the world’s leading brands. His past clients include Procter & Gamble, Coca-Cola, T-Mobile, Google, Dollar Shave Club, Blue Cross Blue Shield, Wendy’s, and Delta Dental, to name a few. He began his career at Nielsen in their BASES department, developing volumetric models for new-to-market goods. He then honed his analytic prowess at Analytic Partners, developing time-series market mix models for Procter & Gamble. While at Prophet, Mike developed segmentation, choice models, and other advanced data models to serve as a baseline for fundamental brand shifts. Prior to founding Halsted Strategy Group, Mike opened and led the Chicago office of Kelton Global, a market research consultancy.