In 2005, the two BrandQuest founders were independently engaged by a common client to assist in the successful launch of their business. Until that time neither had met nor knew of the other. Jason was engaged as a Business Advisor and Graeme in a Brand Development role. Following the successful launch the two continued to meet and discuss business issues of mutual interest. Over a cup of coffee sometime afterwards, they both realised the obvious gap in the Australian market for small to medium and mid-tier companies to access and develop a sophisticated, robust strategic marketing strategy without the usual extreme costs from large consulting firms or the associated time-lag usually associated with the development of a comprehensive marketing strategy. Following almost two years of development, Graeme and Jason launched the BrandQuest business model with their unique, simple, understandable, affordable and implementable process in June 2007.