My friend, who is a dentist in Orlando, just thought it was the best he could do. There was a check for thousands of dollars on his desk as we looked over some of his office management software to see if it could be improved. It was hard to believe he spent that much on the Yellow Pages each year—much more, in fact, than he was spending on the software that actually ran his office! For most small business owners marketing is like groping around in the dark, with more sophisticated techniques unaffordable for the little guys like my friend in Orlando, who was at the mercy of platforms like the Yellow Pages to squeeze what precious few new clients they could get from massive amounts of valuable cash. Our new system, however—known as Dental Web Now!—would find effective search terms, drive traffic to a client’s website, analyze their behavior there, monitor actual recorded calls for quality, and as a result of all of this effort, suggest refinements to the program. We then added an easy interface for the client unavailable before, so he can at any time and from any device monitor the results. But again, would it work?