Private School Innovator (PSI) seeks to serve as a marketplace for private school admissions, connecting families and schools with their respective perfect matches. Free tools for parents, like a search-and-compare function and an online task center, help parents keep their school search organized and streamlined. Dynamic student profiles serve as a way for families to show schools more information about themselves, but also as a new vehicle for schools to learn more about a unique applicant pool. Parents using Private School Innovator have the opportunity to easily contact"and be contacted by"schools that they may not have otherwise found searching on their own. Schools can take advantage of our online applications portal, eliminating the time and effort required to decipher and input data from paper applications, as well as opening up the opportunity for more families to apply quickly and effortlessly.