Trust Point

In the first decade of the twentieth century, individuals and business owners in La Crosse, Wisconsin needed help administering their estates and managing their assets, but there was no trust company within 80 miles. In 1913, a handful of individuals with ties to the banking industry responded to this by founding the La Crosse Trust Company.
When the Great Depression ravaged the region in the 1930’s, the La Crosse Trust Company -renamed Trust Point in 2008 – served as a safe haven. In the boom decades of the fifties and sixties, the company boomed too, adding employee retirement savings plan administration, retirement planning, tax planning, and investment management.
The company’s growing reputation and the public’s need helped fuel even more growth in the 1980’s, when the company first reached $100 million in assets. In 2003, Trust Point opened an additional full-service trust office in Minneapolis, Minnesota.
We have grown exponentially during the past century. With over $5 billion assets under management, we continue to be Wisconsin’s oldest and largest independent trust company, an image of strength and discipline in the modern financial market.
Trust Point has three full service office locations – La Crosse, WI, Eau Claire, WI and Minneapolis, MN.