We’re the not so nappy bag, baby bag brand. Mothers are the most precious people in the world—what they give to their children and the people around them is phenomenal. Yet, we felt they were getting far from the best when it came to the things they needed in early motherhood. Who said that baby accessories need to be dull and boring and that they couldn’t look and feel premium while serving a purpose? Who said that women couldn’t look and feel a million dollars while they’re out there being amazing mothers?