Live Well 360

We believe in zero compromises. We won’t settle for mediocre. Ever. A fit lifestyle is so much more than looking and feeling good; it’s about dedication, passion, focus, and drive. We create highly functional and premium gym and fitness bags that reflect the highest level of standards, and set the tone in and out of the gym or studio.

It all began when we found our fitness bags kept coming up short. We got tired of flabby, smelly, and uninspiring duffels that tangled all our stuff into one cargo-sized compartment. We’re serious about fitness, so why should we have to settle for a mediocre fitness bag? We were after something functional, durable, and stylish that kept up with our busy lifestyle. After years of searching to no avail, we decided to create our own. We fittingly called it the CORE, and it delivered.

Since then, one bag has evolved into an exclusive line of premium gym and fitness bags for men and women. Whether you’re a runner, traveler, yogi, bodybuilder, fitness enthusiast, or athlete, we have a bag that fits your lifestyle. From a sleek and stylish body, to reinforced hardware, to an array of intuitively designed compartments and inspiring interiors, our bags are built for action and they know what you need before you do.