SEO Dissected

SEO Dissected Have you heard people say SEO (Search Engine Optimization) is like dating or marriage? At QualityIntegrity ( http://www.qualityintegrity.com ), we can't agree more, and here's what we think of it... When it comes to assessing a potential prospect as an ideal mate, there's at least four whales you can't avoid considering: Personality, Intelligence, Chemistry, and Appearance. It's our PICA rule to help you be picky. Personality in the relationships world means character features, manners, attitude, soul. In SEO world, Personality is about your site's marketing message, it's the vibe you send to your prospects and customers. Many SEO companies out there do decent optimizations and technical adjustments to the sites but most of them lack creative marketing approach and knowledge of your potential customer. Intelligence is important in the relationship because you want your partner to understand your ideas, generate new ideas and have a certain level of knowledge about things. Smart people are usually better survivors and better communicators. In SEO world, Intelligence means your site is properly optimized for the search engines. It's built with understanding of how the search engines think, and providing them with new unique content, which makes the Web a better place. Many SEO firms try to make your site score high on search engines, but not many of them can achieve Organic results for you - when your site is appreciated by search engines just because it was built in an intelligent way. Chemistry is a no brainer. You need to feel the Connection. You can even expand it to include three more C words: Compatibility, Contribution, Communication. Compatibility is needed to ensure that all parts of a complex process fit together and work interdependently. Contribution is about what each party can bring into the common pot - special features and extra talents. Communication is for better Control over the process and accountability at each and every step, it also helps to keep things clear. At QualityIntegrity, we provide a unique Chemistry feature: we integrate your site in the bigger picture making it a part of a very smooth business process. Integration with Customer Relationship Management (CRM) or lead management software is one way to do it. We help your site to be a part of the automated sales process, which enables you to focus more on your most profitable customers. Appearance determines initial attraction a lot. The looks are evaluated automatically in the first few seconds after acquaintance. At QualityIntegrity, we can make your site very stylish and irresistible, we will create the look and feel that will impress your clients and improve your credibility. Even smaller businesses can look big if they have a nicely designed corporate site. Now you know what PICA rule stands for. Take a guess how many Internet marketing consulting SEO companies out there can provide you with all of these components? Very very few... And how many of them you can trust? How many of them have a proven record of success? Even less... So, as we said earlier, SEO is like a relationship. Relationship with the right partner, like QualityIntegrity, will build you up and help you achieve your goals. It is our support, knowledge and expertise that you can rely upon. So, what do you do when you see a perfect partner? You ask their number and call them! To save you time, our phone is (416) 253-5555.
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