A special "Event Website" might be a perfect way to promote your event. But is it worth the effort?

Let's say your company or group decides to hold a special event six or twelve months down the road. Eventually somebody on the planning committee will suggest the group create a special website for the event: "We can create an online registration form, include information about the special speakers and entertainment, post a schedule, and provide links to accommodation, travel agents, etc., etc."

Sounds like a good idea.

But how can you maximize the effectiveness of such a site? Will it be something that people actually refer to and use? Or will creating it just be a waste of time and effort?

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