Gathering Effective Trade Show Leads

The most tried and true method of gathering trade show leads is the business-card-in-the-fish-bowl (BCIFB) method. Place a container such as a box or "fish bowl" somewhere near the entrance or exit point of your booth. Clearly mark it "Add your Business Card for More Information on our Products", or something like that, and you're in business.

All the most commonly used lead generating systems are variations of the BCIFB method. Your specific "system of choice" for generating trade show leads will depend on these two factors:

1. How do you filter out "garbage leads"?

2. How do you provide an incentive to your MWLs (Most Wanted Leads) ? the people most likely to buy your product ? to register?

For more graphic design ideas go to America-Banners.com or Tradeshow-Display-Experts.com.
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