In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something better, in the not-so-distant past vinyl banners rarely got their due.

The "digital revolution" has changed all that.

Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful full color. That means a graphic designer can take the same files she uses for her client's magazine ad or company brochure, blow them up, and print them directly on a very durable piece of vinyl.

For more graphic design ideas go to America-Banners.com or Tradeshow-Display-Experts.com.